Ross goes for gold with high performance range

01 September 2011

products

With the home entertainment sector booming, top consumer electronics manufacturer, Ross, has launched a new range of high performance cables, offering true audiophile-quality connections for superior performance.

The Ross High Performance cable range uses durable, high quality components, specially designed to reduce signal loss, interference and distortion, while helping improve the performance quality of audio visual equipment.

The range is presented in eye-catching gold and white packaging, highlighting the products' distinct design features, which include 24K hard gold plating. The bespoke shelf-ready packaging makes the perfect visual display option for retailers.

Wayne Hill, Ross sales and marketing director, explains: “At Ross we understand that a home entertainment system is only as good as its weakest link.

“Consumers want superior cabling which will match the performance of their home entertainment system, and that’s what we are offering them with our high performance range.”

The high quality range includes audio, video, digital, audio video, and high performance video cabling, made with robust components to ensure a long life span.

A key feature is the 24K hard gold plated connectors. As gold does not tarnish no oxidisation occurs, meaning total conductivity. This is further complemented by the use of oxygen free copper, specially processed to reduce oxygen and impurities, and produce a clearer signal path with less distortion.

The multi shielded construction protects against RF and EM interference, and zinc alloy chrome plated metal plugs with strain relief mean the products offer long lasting performance, ideal for home entertainment and professional installations.

Wayne added: “With the new Ross High Performance range consumers secure the ultimate audio-visual performance – with the richest sound and most clear, vivid and enhanced pictures.”

Ross is part of Nexus Industries Ltd, producers of a range of consumer electrical products under the brands BG Electrical, Luceco, Ross and Masterplug. The High Performance range is the latest in a number of new product lines being designed and developed by the company.

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